In April 2005 Stella Artois aimed to cement the association between Stella Artois and cutting edge film, reaching 18-24 trend-setters & style leaders interested in film.
C4.com launched an integrated microsite in channel4.com/film highlighting upcoming events & featuring a comprehensive guide to making short films plus a series of innovative competitions which broadened the appeal of film-making to a wider audience.
The site has been visited by 40,000 unique users to date and over 5,000 short-film synopses have been submitted to the competition.
