Channel 4 - New Media Sales

MSN IM

For the launch of Instant Messenger v. 7.0 MSN wanted to promote the new video conferencing feature. Through utilising the success of Channel4.com/film, and some talented actors, we came up with a brilliantly entertaining interactive Charades game. Users were required to watch a series of clips and with the help of a clue guess each film. All participants were entered into a prize draw for the chance to win a portable media centre or one of 100 webcams.

There were over 5k entries over a month long period with 30% of the traffic being driven by the 'send to a friend' option.

Communication

"For the MSN Messenger 7.0 launch campaign, the team at Channel 4 went far beyond our expectations in producing a truly innovative online advertising solution that became central to the campaign's success. The Channel 4 team took time to understand MSN & their business, producing a creative advertising solution that brought MSN Messenger to life and exceeded all of the campaigns objectives."
Richard Thompson, Account Director, Universal McCann Interactive

"The C4 team delivered highly innovative and creative proposals. The knowledge of their audience and understanding of MSN's strategy and objectives proved being crucial in the optimum results achieved"
Cristiano Ventura, MSN