Habitat Summer Sale

To promote the Habitat 'Homelovers' Sale, generate data capture and drive new customers in-store, Habitat chose to worked solely with Channel4.com in July of this year.

Channel4.com designed, built and hosted an advertorial, written by the chief editor of 4Homes, to highlight the Habitat collection and to entice users into the store with the sale offer. The advertorial also included a printable 10% discount vouchers and competition to win Habitat gift Vouchers.

The competition received over 5,000 competition entries and had an opt in rate of 55%.