Channel 4 - New Media Sales

COI

COI have already run 14 different campaigns with C4.com in 2005, and have spent £200k. The diversity in C4.com's content allows COI to target each campaign specifically to the relevant audience -whether it is a youth campaign such as DFES or RU Thinking which sits in T4, or a campaign aimed at a predominantly male, older audience such as Navy Recruitment in 4Car and 4Sport. COI run a combination of integrated microsites and standard media within the relevant C4 verticals.

Government

"The Channel 4 Interactive team are an excellent sales team. They deliver well thought-out proposals to briefs and are diligent right through to the implementation of activity. We have run several successful COI campaigns with them over the past few years. On top of that, they are a lovely bunch to do business with."
Katherine Rowe, Account Director, i-Level