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DALs (Dedicated Advertiser Location)
This is the only type of interactive ad where you cannot continue to watch ads or programmes after you press the red button. This is because you are 'jumped' out into a dedicated location (almost like another channel), so that you can enjoy full screen graphics.
Because this is full screen, you can watch film trailers, listen to newly released album tracks, watch cast interviews, view car footage as well as still being able to enter competitions, request brochures, samples, book test drives, etc...
The list goes on and on!
