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January 31st
iads launched
Renault Clio was 1st iad on E4, followed by BUPA on C4
November
British Red Cross uses iads for collecting donations
March
iads offered magazine subscription for Fabbri Air Combat
June
Green button (vs Red) used for 1st time on the Hulk film ads
July
Honda was the 1st Zip TV DAL run on C4 network
November
1st time C4 'jumped into' a Sky DAL with Virgin Mobile
July
E4+1 went interactive
August
Mobile iads launched with Suzuki Swift
October
More4 launched
January
iads on More4. 1st interactive sponsorship on C4 (RoC sponsors 10 Years Younger) and C4 builds first mini-DAL
June
1st ad on C4's mobile portal - Dominoes Pizza on Hollyoaks Bitesize
July
Film 4 launched on Freeview and became interactive
