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INTERACTIVITY EXPLAINED
What are IADs?
Interactive advertising (IADs) simply means having the option to 'press the red button' during an ad on television. It gives you the opportunity to respond to an offer immediately, in an engaging and involving experience.
Pressing the 'red button' when prompted during an IAD takes you to 'pages' with more details and content linked to that product. This may include the opportunity to watch film trailers/exclusive footage, preview album tracks, order a product sample or request a test drive, etc.
What are IADs?
Interactive advertising (IADs) simply means having the option to 'press the red button' during an ad on television. It gives you the opportunity to respond to an offer immediately, in an engaging and involving experience.
Pressing the 'red button' when prompted during an IAD takes you to 'pages' with more details and content linked to that product. This may include the opportunity to watch film trailers/exclusive footage, preview album tracks, order a product sample or request a test drive, etc.
There are often chances to enter competitions to win fantastic prizes, such as FIFA World Cup tickets, weekend spa breaks, mobile phones, game consoles or even cars.
Interactive Timeline
At the beginning of 2002, Channel 4 and E4 opened their interactive advertising doors. Since then, a lot has happened in the world of interactive. Take a look at our Channel 4 Timeline to see the major occurrences.
