ࡱ> '` z;bjbjDD .l&&z3\1\1\1\1|1DE(22222222Āƀƀƀƀƀƀ$ahɅ|5225522666522Ā65Ā66*wr{22 pRZ\15:y6Ā0EDy.E5Elr{r{rE|23|64d42226 222E5555  Channel 4 Online Guidelines for TV Productions These guidelines are for TV producers to outline how Channel 4 supports its TV titles online. Introduction Channel 4 Online is part of the creative team reporting to Jay Hunt, and is led by Richard Davidson-Houston. The team is responsible for the channels online and devices activity, and manages the digital output around all TV shows. The portfolio includes: Channel4.com, 4oD, the 4Life portfolio (4Homes, 4Food and 4Beauty), E4.com, Film4.com, T4 Multiplatform commissions such as Million Pound Drop playalong game, Embarrassing Bodies website New creative formats for converged devices such as YouView. There are three functional teams within Channel 4 Online: Production A team of producers, video editors, listings editors, copy writers and community managers who create programme support pages for the 90% of titles on channel4.com, the 4Life portfolio, e4.com and film4.com (remaining 10% of titles are multiplatform projects) Manage profiles on social media sites such as Facebook and Twitter All TV titles have an online producer assigned for the lifecycle of the show Multiplatform Commissioning Six multiplatform commissioning editors (MPCE) editorially answerable to the genre teams; a commissioning editor for convergent formats Each MPCE has an overview of the online activities for all titles in their respective genre; although only a small number of titles will get a full multiplatform commission Product Management A team of product managers responsible for the quality, user experience and performance of our product portfolio. They work in close partnership with Channel 4s press and marketing teams who promote content in traditional media and online on non-Channel 4 platforms and sites. Please note: VOD content is managed by a separate team. This includes content selection, rights requesting, operational management and emergency takedown of programmes on our VOD services. For issues to do with VOD episodes, please liaise with the VOD team via  HYPERLINK "mailto:VODContentTraffic@channel4.co.uk" VODContentTraffic@channel4.co.uk. Overview: How Channel 4 supports our TV shows online Nearly all TV shows on Channel 4, More4 and E4 have a standard programme support site on the Channel 4 network. Approximately, the breakdown is: 60% of titles on c4.com/programmes 30% of titles on the 4Life portfolio or e4.com 10% of titles are bespoke multiplatform commissions. The standard online programme support content for all titles is: Series and episode synopses TX times for when the next episode is on (published nine days before the start of the week of transmission) An image 4oD episodes if available Moderated user comments Promotional clips. For some titles, Channel 4s online producers will gather or create additional materials to enhance the offering. For example: Extra online videos such as behind the scenes or interviews Text articles Help and support information for people affected by the programme Cast & character details Genre support information (recipes, make up tips) Web credits and stockist information Image galleries Competitions Interactive components such as quizzes, polls, timelines Functionality such as 360 degree virtual tours, web apps and games that sit within the pages Links to additional products or services (DVDs, apps, merchandising etc) Live chats. TV producers are encouraged to deliver content for online programme support as early as possible to Channel 4, so online activity can begin in advance of the pre-TX promotional window. For the 10% of titles that are multiplatform commissions, each title is treated differently. The commission may include: bespoke website build online video episodes games or apps extra content or functionality to sit on the C4 programme website social media activity. Multiplatform commissioning is an involved process similar to the commissioning of a TV show. There is a separate set of guidelines for projects getting this treatment. This document is for the 90% of TV titles which arent multiplatform commissions. The Production and Transmission Lifecycle Below are guidelines and information about the various online activities during the production process and transmission period. All titles have an online producer at Channel 4 assigned to them. If you dont know who your online producer is, please email  HYPERLINK "mailto:onlinetvsupport@channel4.co.uk" \o "mailto:onlinetvsupport@channel4.co.uk" onlinetvsupport@channel4.co.uk including the name of your title and we will get back to you. Pre-Production The following guidelines are often helpful for producers when making TV shows. Please liaise with your online producer at Channel 4 beforehand rather than after the event. Announcing the commission/calls to action The Channel 4 press office is responsible for all communications relating to TV shows and content. No details should be released unless agreed by the press office. This not only includes announcing a programme commission, but anything that could in reality announce the commission inadvertently: contributor call outs, setting up of social media profiles, tweeting by production staff, mentioning the show at a festival/conference, talent commenting on the show on personal profiles etc. If you are in any doubt please contact the publicist assigned to your show or the online producer who can liaise with the press office. Finding contributors Channel 4 has a page on Facebook called  HYPERLINK "http://www.facebook.com/pages/Channel-4-Take-Part/118913461513062" \o "http://www.facebook.com/pages/Channel-4-Take-Part/118913461513062" Channel 4 Take Part. This, together with the  HYPERLINK "http://www.channel4.com/programmes/take-part/articles/take-part-in-your-favourite-channel-4-shows" \o "http://www.channel4.com/programmes/take-part/articles/take-part-in-your-favourite-channel-4-shows" Take Part page on channel4.com act as a focal point for all new shows looking for contributors across the portfolio. If you have a title looking for participants, please email  HYPERLINK "mailto:onlinetvsupport@channel4.co.uk" \o "mailto:onlinetvsupport@channel4.co.uk" onlinetvsupport@channel4.co.uk. A set of around 50 titles have their own pages on Facebook ( HYPERLINK "http://www.facebook.com/skins" \o "http://www.facebook.com/skins" Skins and  HYPERLINK "http://www.facebook.com/pages/Shameless/290369401126" \o "http://www.facebook.com/pages/Shameless/290369401126" Shameless) because fans want to interact with these high profile shows. However, in the main, pages shouldnt be set up for titles for the sole purpose of attracting contributors unless otherwise agreed with your online producer. Social Media Profiles Channel 4 has guidelines and processes for establishing and managing social media profiles for its titles. If you feel a title-specific Facebook page or Twitter profile is needed for your title, please speak with your online producer in advance of setting up any presences of social networks. If you come across any social media profiles that relate to your programme, please speak with your online producer who will investigate. Offering web credits to suppliers Producers sometimes would like to be able to offer a credit and/or link on the programme support site of products or services featured in a show. The guidelines are as follows: Production companies can offer web credits to suppliers for the following: Products (clothes, bags, make-up) and services (hair styling, particular treatments) which are central to the show where you can buy them, how much they cost etc A location that is obvious and a featured part of the programme Iconic and noticeable props within the show that are available to purchase (e.g. a couch or a sculpture as part of a set). It is unlikely web credits can be provided for the following: Products or services that dont appear on screen for example, train tickets, car hire, restaurants, hotel accommodation, kit for the contributors or crew. Props, products or services that do appear on screen, but are incidental, and viewers are unlikely to notice them for example, you film people in a specific location for a backdrop, the set features a normal couch, someone needs a pair of trainers to film a running sequence. Crucially, these web credits are at Channel 4s discretion. At the time of filming a particular credit may be fine, however by the time a programme transmits, we may not be able to offer it for some reason. Before offering web credits, please speak with your online producer. Production/Post-Production During the production or post-production phase, the following issues should be considered. Creation of assets that could be used online Often the production process results in material that could be used online on the programme support site on channel4.com. This could include TV credits, video diaries, images, blogs, articles, research materials, resources for further information, supplier or stockist information (especially for fashion/features titles). To explore whether this material could be used on the website for your title, please speak with your online producer. In-show mentions promoting the website Some titles often benefit from having website promotions within the show, either as a piece to camera by the presenter, or a graphic with voiceover. It is vital that the in-show mention including wording, frequency, duration, graphics and web address is approved before it is recorded. Only Channel 4 website addresses are to be used for in-show mentions. If you would like to include an in show mention, please discuss it with your online producer and also the commissioning editor of the programme. Confirmation of the website address and hashtags Channel 4 websites have addresses that are uniform; for example,  HYPERLINK "http://www.channel4.com/programmes/big-fat-gypsy-weddings" http://www.channel4.com/programmes/big-fat-gypsy-weddings. However, when a show needs its website address to be used on air, a marketing url is manually created, for example: channel4.com/gypsyweddings which re-directs to the site. In addition, your title could benefit from a hashtag rather than letting conversation happen naturally on social spaces (for example, a title like The Hospital is a common phrase online, therefore #thehospital helps people find others talking about the title). Sometimes, these hashtags can be used in the opening titles to encourage conversation online. This marketing url and/or hashtag must be confirmed with your online producer and commissioning editor in advance of any voiceover or graphics being included in the programme. Transmission Window The press and marketing of a programme is determined by the relevant departments at Channel 4; the commissioning editor will be informed as the level of support a show will receive. In general, the online production team manages the practicalities of promoting your show online, working in collaboration with Channel 4s marketing and communications team. The type of activity includes: The programme support site on the Channel 4 network A pub anno at the end of the show pointing to the programme support site on channel4.com Promotional slots on the Channel4.com and 4oD homepages Blog post on Channel 4s blog (C4Insider) Digital press activity including creation of assets and content Promotional clips syndicated to third party websites such as newspaper sites, Digital Spy, etc Social media promotions on the C4 branded profiles (e.g.  HYPERLINK "http://www.facebook.com/" \l "!/Channel4" \o "http://www.facebook.com/#!/Channel4" Channel 4s official Facebook page or genre profiles such as C4, E4 pages or 4Food, 4Homes, 4Beauty Twitter accounts) Creation and management of title-specific social media profiles Marketing promotions on the Channel 4 online network or on third party sites Google search campaigns. To find out exactly what is planned for your title, or if youd like to embed promotional clips on your production companys website, please speak with your online producer. If you or other organisations or individuals associated with the programme are looking to explore creating additional online presences to the ones already planned by Channel 4 within the transmission window, you must speak with Channel 4 Onlines business manager Jen Topping in advance ( HYPERLINK "mailto:jtopping@channel4.co.uk" jtopping@channel4.co.uk). Channel 4 Online has an escalation process if there are issues with online activity around your show on our network or social media spaces. Before taking any action, please liaise with your online producer who will liaise with the relevant departments within the Channel such as compliance, press and commissioning. If you arent sure who this is and have an emergency out of hours situation, please liaise with your legal or commissioning contact or our Press duty desk 020 7306 8444  HYPERLINK "mailto:press_front_desk@channel4.co.uk" press_front_desk@channel4.co.uk who will escalate this to the correct person. 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