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Q11 | Q12 | Pictures

Why on earth would people stay in such an awful environment?


Image from the programme: The Dump in all its glory
The people who took part had a variety of motivations. Some of them cared passionately about the environment and wanted to make a public statement about that. Some of them wanted to be pushed to the limit in a difficult challenge. But there were others for whom neither of those would have been enough. We deliberately wanted people from a variety of backgrounds, and not just green evangelists, so we decided to offer a reward to anyone who stuck it out for the full three weeks.


The programme is a challenge, not a game show. There were no evictions, no one got voted out, and they were all free to leave at any point. The money wasn't a prize, it was an incentive to ensure that at least some of them would still be there at the end of three gruelling weeks. The size of the reward was £20,000 to be shared equally between those that stuck it out to the bitter end.

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