Lavazza have been roasting, blending and serving up superb coffees since 1895. Much loved by coffee fans and connoisseurs alike from all over the globe, Italy’s favourite export was proud to be the Official Coffee to the Taste of Birmingham and Leeds festivals 2008.

The clever folks at Lavazza believe that perfect espresso forms the foundations upon which all other great coffees can be built. Whether it's the noble cappuccino, the humble latté or the flamboyant macchiato they have espresso at their core.

Coffee has an amazingly diverse set of flavours and Lavazza know this offering a range of blends to suit all tastes; from the aromatic, floral Arabica beans to the rich, smooth, full-bodied characteristic of the Robusta bean.

At the Taste of Birmingham and Leeds events Lavazza shared their Majestic Coffee Experience. This featured the unique Lavazza Aroma Zone where you were invited to tantalise your Taste-buds with delicious coffees, to learn how to make perfect Italian coffee at home, and to amaze your friends with coffee cocktails.

There were lots of competitions and exclusive Lavazza goodies to be won for those who dropped in to the Lavazza Aroma Zone for a little slice of Italian café life.

To find out more about what was on offer and to snap up the latest offers visit the Lavazza website.

Lavazza Coffee Aroma Zone schedule was:

Thursday Evening Session (Gala Evening)

• 6.30pm-7.00pm
• 7.30pm-8.00pm
• 8.30pm-9.00pm

Friday, Saturday and Sunday Afternoon Session

• 1.00pm-1.30pm
• 2.00pm-2.30pm
• 3.00pm-3.30pm

Friday, Saturday and Sunday Evening Session

• 6.30pm-7.00pm
• 7.30pm-8.00pm
• 8.30pm-9.00pm

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