Channel 4 Tuesday 22 June, 10.45pm

Adam Perry may not exactly be a household name, but a photograph from Athena of him holding a newborn baby certainly is.

L'Enfant, perhaps the most famous poster of the 1980s, adorned the walls of over a million bedrooms at one time. For a generation of young women, the picture represented their ideal man - a man who was both handsome and sensitive. The Model, the Poster and 3,000 Women explores the extraordinary impact that image had on its key participants' lives...

For model Perry, the potent cocktail of celebrity status, movie star good looks and charm meant that for him the 1980s was one long party. Once the party was over, however, the modelling work dried up and he turned his back on the industry. Eventually he fell into the building trade - where he still works.

The image also had decidedly mixed blessings for Spencer Rowell, the photographer. In the 1980s, his increasing reputation for stylish and arresting black and white imagery brought him to the attention of the high street poster chain, Athena. Hired to photograph a man holding a baby, the shoot took about an hour; but the money it would make would roll in for years.

And what became of the baby featured in the famous photograph? That's him on your screen, photographed enjoying life in Cyprus some seventeen years after he was immortalised by Rowell.