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Jamie's School Dinners

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The Campaign

My manifesto by Jamie Oliver

For the past couple of years I've been campaigning to ban the junk in schools and get kids eating fresh, tasty, nutritious food instead. Without your support for the Feed Me Better campaign we wouldn't have got the commitment from Tony Blair for new school meal standards and £280 million to start sorting out the problem.

In my new programme, we show that parents are key and without cooking skills, kitchen facilities and political support on the ground it's going to be very hard to make lasting improvements.

During the course of filming I spoke to the Prime Minister and he committed more longer term funding for school food. I don't want to sound ungrateful, but the amounts are tiny when you divide it up between all the schools in the country – Nora only gets £2,000.

Local and national government need to come up with a ten-year strategy and some real money to re-educate people about proper eating habits.


Find out more about Jamie's manifesto for:

  1. Teachers
  2. Parents
  3. Dinner ladies
  4. Government

Key facts

Find out some basic facts about school dinners

Jamie's manifesto

Jamie's new six-point plan to improve food for Britain's children

  1. Make cooking and life skills classes compulsory for ALL kids so they learn about food and good eating habits while they’re young. Our kids need to be equipped to understand food, cook and shop on a budget, which are essential life skills.
  2. Recruit and train new cookery teachers, otherwise the new entitlement to cookery lessons won’t be able to happen.
  3. Empower heads to make every school a junk-free zone.
  4. Educate parents and help them to understand the basics of family cooking and responsible nutrition.
  5. Invest in dinner ladies with proper training and appropriate, paid hours to cook food and not just re-heat junk.
  6. Commit to a ten-year strategic plan and fund a long-term public campaign to get people back onto a proper diet and empower/persuade (and possibly scare, if needed) the public into making better choices.

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