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What Can I Do About It?

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A flash mob reads instructions and acts out sychronised movements, outside the London Eye

A flash mob reads instructions and acts out sychronised movements, outside the London Eye
(PA/EMPICS)

Direct Action > Tools

Flash Mobs

What's a flash mob? Not a gang of hooligans wearing Gucci, but a large group that gathers somewhere, performs a brief 'action' and then breaks up quickly, often within minutes. Co-ordinated by e-mail and SMS, participants in flash mobs often aren't told exactly what they're supposed to do until just before the event happens.

In August 2003, a flash mob gathered at an Oxfam charity shop in Birmingham. Stripping off their clothes, the group waved them around their heads while doing a rendition of 'Give it Away' by the Red Hot Chili Peppers. They then donated their clothes to the store and ran off.

The creator of flash mobbing, known only as Bill, summarises the concept: 'a mob, for no reason'. But in fact, flash mobs are becoming a more and more established part of direct action political organising. Their apparently spontaneous actions are very difficult for anyone to stop – always an advantage if you want to cause temporary chaos!


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