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Creative Campaign


Art and the Establishment

Portrait of Charles 1 on his horse, with clenched fist raised

Portrait of Charles I by Sir Anthony van Dyck, 1599-1641
(National Gallery, London/Bridgeman Art Library)

 

The state has always used art as a status symbol. King Charles I spent much of the country’s wealth on expensive masterpieces. The court painter Van Dyck depicted him as a great military ruler on a powerful horse. In the 1970s, Conservative leader Margaret Thatcher’s image was repackaged. Her hair, clothes and speech all became softer, more ‘voter friendly’.

Ad agencies and media advisors now do the kind of makeovers court painters did in the past. In the ‘Cool Britannia’ days of the 1990s, Tony Blair associated himself with Britpop bands like Oasis and young British artists. Using the fashionable, reflected glory of the arts, he (temporarily) re-branded both the Labour Party and the country.

In response, newspaper cartoons can criticise the government and its policies. But you don’t have to be an established cartoonist to address a wide audience. Comment has ranged from a Roman soldier’s scratched caricature of a local dignitary (still preserved on a wall in Pompeii) to lip-synched cut-and-paste footage mocking Blair and Bush’s relationship (by Johan Söderberg at Atmo). Anyone with something to say can use either scissors and glue or computer image manipulation and the internet.

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