Decomatic
Q: When was your company founded?
A: 1972
Q: How many staff do you employ?
A: 22
Q: What is your firm's turnover?
A: £1.4 million
Q: How did you get started?
A: We started as a packaging supplier to small high street shops. We developed into a printer and manufacturer of polythene carrier bags supplying packaging merchants and major high street retailers.
Q: What are your main products?
A: Our main product is high quality printed polythene carrier bags with plastic clip close handles for retail use.
Q: How do you sell your products?
A: Most of our product is sold through packaging merchants.
Q: What does your job involve on a day-to-day level?
A: My job on the day-to-day level is customer driven and involves quoting jobs, chasing money, resolving problems, monitoring production and quality control.
Q: How would you describe your management style?
A: My management style is 'bottom driven' in that the person who actually is at the point of action is the person who best knows what needs to be done. This doesn't always work but it is a good theory and works 90% of the time...
Q: What differentiates your company from your competition?
A: Our customer service. We don't deny problems but we work with our customers to solve them.
Q: What are the biggest challenges your business faces?
A: My biggest challenge is how to keep a manufacturing company going in the UK. We are losing our market share to cheap imported product from the Far East. We do not have a level playing field because our costs in wages, benefits, tax, health and safety, business insurance are much higher.
After that challenge the list of challenges is the same as any small business: finding new business, keeping staff, developing new products and maintaining customer satisfaction.
 Decomatic website
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LeepeckGreenfield
Q: When was your company founded?
A: December 2000
Q: How many staff do you employ?
A: 30
Q: What is your firm's turnover?
A: £3.2 million
Q: How did you get started?
A: I am a journalist by profession. In 1998 my career as a TV presenter hit a sticky patch, so I started my own PR company. At first it was myself and a PA. In 2000 I merged my company with Greenfield Computer Marketing.
Q: What are your main products?
A: We are a marketing/communications company providing design, advertising, web build, event management and PR services to clients.
Q: How do you sell your products?
A: We win business through recommendation and by being a market leader in the south of England. We advertise ourselves and use direct mail.
Q: What does your job involve on a day-to-day level?
A: On a day to day level I run client accounts; advise them on what adverts to buy or come up with ideas to promote their business. I also manage LPGF and its people alongside my co-MD Stuart Greenfield. My third role is winning new business for the agency.
Q: How would you describe your management style?
A: My style is personable. I try and involve people. But equally I'm not afraid of confrontation.
Q: What differentiates your company from your competition?
A: Our USP is our commercial approach. Yes, we buy advertising space and yes, we promote our clients but we also always endeavour to ensure we add value and make their business better.
Q: What are the biggest challenges your business faces?
A: There are three big challenges
- Winning new business.
- Getting clients to appreciate the job we do.
- Searching for the best people to work with us.
LeepeckGreenfield website
Channel 4 is not responsible for the content of third party sites.
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