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Show 2: Mike & Bruce
Interviews
  Company fact files
Mike's character analysis
Bruce's character analysis
CarShock

Q: When was your company founded?
A: February 2002

Q: How many staff do you employ?
A: 35

Q: How did you get started?
A: When I launched Car Shock, I didn't have a pot to piss in. I knew the risks involved in running a discount car business but I was up for it.

Q: What are your main products?
A: Cut-price cars.

Q: How do you sell your products?
A: They are so cheap they sell themselves.

Q: What does your job involve on a day-to-day level?
A: Looking to expand and build more sites.

Q: How would you describe your management style?
A: Pick good managers and leave them to it.

Q: What differentiates your company from your competition?
A: Our cars are 25% cheaper than main dealers.

CarShock website

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Lynx Estate Agents

Q: When was your company founded?
A: I was approached to join Lynx as a partner in 1991 and bought the company outright in 1992.

Q: How many staff do you employ?
A: I employ over 20 staff in three offices and have several teams of builders that are employed in my property development division.

Q: What is your firm's turnover?
A: Between £6 million and £8 million.

Q: How did you get started?
A: I got started at Lynx by taking a risk. I was a top performer, the youngest and most successful manager in a corporate estate agency. I went 'shit or bust' to do it for myself. I haven't looked back since.

Q: How do you sell your products?
A: By working harder and faster than our competitors. With our unrivalled blend of service and marketing, no-one else can touch us.

Q: What does your job involve on a day-to-day level?
A: I split my time between Lynx and other business interests, so no one day is the same. Oh... I go to the gym at 6.30am every day.

Q: How would you describe your management style?
A: I am open to discussion but reserve the right to have the final say.

Q: What differentiates your company from your competition?
A: We're realistic, we don't over-value properties and we never make promises that we can't keep.

Q: What are the biggest challenges your business faces?
A: Being an estate agent is a competitive business, therefore we have to maintain a high profile through customer service and pushing our brand. Success ensures that we retain and increase our market share. I don't want to get emotional, but we MOVE people.

Lynx Estate Agents website

Channel 4 is not responsible for the content of third party sites.



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