Stella McCartney has put her stamp on Adidas, Alexander McQueen is getting in on the action with a new range for Puma, and Nike have risen to the challenge with a customisation service which puts the consumer in the role of designer.
Stella McCartney for Adidas
The high-performance, high-style range for gym wear, swimwear, running gear and footwear is already going down a storm on the other side of the Atlantic.
From mid-August 2005, the UK can expect to be under the spell of Stella’s stunning range of sportswear. Expect rustic feminine colours like rusty rose, pearl green and copper, ultra soft fleeces and fabulously detailed gym bags and bikinis.
Alexander McQueen for Puma
He’s better known as the King of British Vogue with a celebrity following, but from spring 2006 McQueen’s designs will be just as prominent in gyms across the country.
Citing a “passion for trainers” as the reason for his unexpected decision to team up with Puma, Alexander’s collection – due to be unveiled during September’s London Fashion Week, promises to be “unusual”.
The consumer for Nike
While other leading sports brands clamber over themselves to find the hottest fashion designers to update their look, Nike have put the power into the hands of the people.
NikeID is an online customisation service which allows the customer to take a blank canvas – a plain trainer or bag – and add colours, designs and even replace Nike’s usual tick with their own serial – a birth date or even a phone number! Visit www.nikeid.com to start customising.
Kim Jones for Umbro
Now in its fourth season, the Kim Jones collection for Umbro focuses on gym wear for men, with a street and youth culture influence.
Sweaters, hoodies, tracksuits and footwear combine the Umbro logo with Jones’ trademark graphics and colour palette.
Eley Kishimoto for Ellesse
Eley Kishimoto has teamed up with sports brand Ellesse for a range of retro-esque skiwear due to hit the shops this August with the autumn/winter 2005 collection.
The quirkiest range of skiwear around includes salopettes, padded nylon jackets, all in ones and skinny ski pants.
There’s also an off-piste collection featuring baby doll dresses, cropped trousers and knitwear emblazoned with funky penguins and snow-capped mountains.
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