Saab has chosen the following six people as worthy examples of modern day visionaries, all of whom embody the principles that Saab holds in high esteem. All six are independent thinkers who are unafraid to challenge convention and stand up for their beliefs. Their dedication has meant they are successfully changing long-held perceptions and making the world that little bit better. For more information on Saab’s vision, please click here »
Irish singer Bob Geldof shot to fame as member of rock band The Boomtown Rats. He has since become more celebrated for his charity work, in particular for organising Band Aid, Live Aid and Live 8. Geldof’s tireless campaigning has changed perceptions of Africa, bringing the continent to the forefront of people’s consciences and making it ‘our’ problem - something that cannot be ignored. Here are a few of his greatest achievements:
- Band Aid: Geldof was so affected by reports on the famine in Ethiopia that he co-founded Band Aid with Midge Ure in 1984. Together they wrote ‘Do They Know It’s Christmas?’ and persuaded some of the biggest names in pop to record it, including Bono, Phil Collins and George Michael. The resulting single became the fastest seller of all time, raising more than £8 million.
- Live Aid: In 1985, Geldof and Ure organised Live Aid, the biggest concert of all time. Staged in London and Philadelphia it raised over £150 million for those affected by Ethiopia’s famine. Geldof was subsequently knighted.
- Live 8: To coincide with the G8 summit in 2005, Geldof piled pressure on world leaders by organising eight simultaneous free concerts around the world to increase awareness of Africa’s debt and its dire need for aid. The biggest names in music signed up to play and Geldof’s message was made clear to millions of people.
