Saab has chosen the following six people as worthy examples of modern day visionaries, all of whom embody the principles that Saab holds in high esteem. All six are independent thinkers who are unafraid to challenge convention and stand up for their beliefs. Their dedication has meant they are successfully changing long-held perceptions and making the world that little bit better. For more information on Saab’s vision, please click here »
Jamie Oliver burst onto British screens in the late 90s as the ever-bubbly Naked Chef. Much more than a celebrity cook with a fondness for the word ‘pukka’, however, Jamie has campaigned tirelessly for food causes that he believes in, facing plenty of criticism along the way. Here are a few of his better-known crusades:
- Fifteen: Jamie chose 15 disadvantaged young people to train under him and work in his restaurant. Plenty of tears and tantrums ensued, but the venture was an undoubted success with several other international Fifteen restaurants opening.
- Jamie’s School Dinners: Jamie’s battles against the UK’s junk food culture (and the now notorious Turkey Twizzlers) proved a real uphill struggle. The challenge was to get schools to serve nutritious, fresh food and then persuade children to eat it. Although he was accused of being a middle-class do-gooder with his heads in the clouds, the campaign raised public awareness and the UK government agreed to spend £280 million on school dinners.
- Jamie’s Fowl Dinners: Jamie joined Hugh Fearnley-Whittingstall in trying to persuade Brits that they should eat free-range chickens.
- Jamie’s Ministry of Food: Jamie’s most recent series again tries to banish the processed junk in our diets in favour of healthy, cost-efficient food. This ‘Pass It On’ campaign relies on people sharing recipes with family and friends.
Jamie has been derived and criticised throughout his campaigns but his unerring vision for better nutrition has struck a chord with people throughout Britain.
