So a really focused brainstorming session followed. The designers realised the new pack needed to incorporate the familiar technologies used in the industry.

Good ideas are often born from inspiration - some from hard work - and some from a combination of both.

The concept began to take shape. The spout of the container could work like a garden hose - when it's down it pinches, and the fluid is sealed, when it's up and open the milk can come out, and it acts as a spout to pour from.