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  Quit Programme 5 Dog End   Synopsis: The Quit series of five programmes has been designed to raise awareness of a range of issues surrounding cigarette smoking and legal controls on the use of tobacco. Using personal testimonies, the audience is introduced to the impact smoking has on people’s health and lifestyle. Smokers and non-smokers alike discuss how addiction to cigarettes has influenced their lives or those of their families. The series also focuses on how tobacco companies use marketing and advertising techniques to influence people’s smoking behaviour. Programme 4: A Breath of Fresh Air Using interviews with representatives from the tobacco industry, this programme outlines marketing techniques used to sell cigarettes to consumers. It highlights the fact that tobacco companies aggressively market to teenagers in the hope of recruiting them as smokers, in order to create a new market to replace existing smokers who are dying of smoking-related diseases. 00.00 – 03.39 A humorous animation that plays on various associations with ‘dog end’. A teenager tries to smoke without anyone knowing. He's constantly frustrated as the family dog keeps barking when he smokes, identifying where he is. Deprived of nicotine the boy becomes increasingly desperate for a cigarette. Taking the dog for a walk looks like a way out. The boy smokes over the dog which gets sick and dies leaving him feeling guilty. 
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