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SONYA SKINNER
As a product/marketing manager Sonya Skinner is a force to be reckoned with.
In her 10 years of industry experience with labels including
Mercury/Def Jam, Polydor, One Little Indian, BMG and WEA, she
drove through campaigns ranging from giant-selling stars such
as Eminem, Dr Dre, Wu-Tang Clan, Sneaker Pimps and 2PAC to the
less commercial but acclaimed sounds of DJ Hype, Ludacris, DMX
and Jurassic 5.
A keen eye for style, she's had artwork displayed at London's
V&A Museum and has received acclaim for the Fatman Scoop animated
music promo for his number one single, 'Be Faithful'.
Earlier this year she set up Skinny,
which divides itself into music and urban lifestyle consultancy
and TV commercial and editorial production. They have created
ads for Beenie Man, Jo Jo, Cassidy, Razorlight and Nas EPK.
After delivering a number one and Top 10 single for Fatman Scoop in the space of six
months, Sonya has picked up the excellent relationship she established with the New York
team as his marketing manager at Def Jam UK, taking on his management outside America,
with partner Phil Tucker from Killing Ants.
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