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The concept
Chancers will reveal as much about the people involved as it
does about producing popular music. The raw, sink or swim challenge
will drop the best Britain has to offer into the deepest end
imaginable: the US hip hop scene. They will find that talent
is not enough in the brash world of truths, trials and sheer
energy. Self-discipline and a sense of responsibility will be
needed to stay the course. How will they react to being taken
out of their regular environment? Will they be able to work
with the big name mentors thrown into the mix? And will they
be able to translate their talent from their bedroom to the
biggest stage of all in New York City? Or will the tough realities
shatter their aspiration for super stardom?
The process
Scoop's scouts, his UK manager Sonya Skinner and A&R authority
Jade Richardson, were set the task of trawling the UK to find
those most likely to lead the attack on US urban music domination.
From the hundreds carving out fledgling careers, the potential
Chancers Collective are narrowed down to 20 and then to 15.
Three more have to go before Scoop arrives in the UK to hear
the views of his top name review panel before naming the six
finalists to make the visit to New York. Once there, they hit
the ground running. In just three short weeks, they must try
to measure up to the unforgiving New York public, scrutinised
by industry insiders and established artists. Taking a chance
is the name of the game.
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