Area of Expertise: Music

Bobby Friction is a Radio One DJ and winner of the Gold Sony Radio Award. With a background in journalism, performing arts and DJing, Bobby represents an element that Bollywood is soaked in: music.

As a musician and remixer, Bobby has re-scored Sholay, and with his studio partner Infinite Scale has worked on numerous remixes and had a chart hit with the infectious Bhangra Knights track used in the Peugeot advert.

As a club DJ, Bobby was a key figure in the Asian Underground scene and runs Friktion, a monthly club night in Shoreditch.