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Zen and the Art of Cycle Design
Background Information
This programme contrasts two different design approaches, brought about by different initial briefs. One approach is driven by the bike's ultimate performance, the other is driven by the need to produce a 'lifestyle' product with a look that will make it stand out in a crowd.
The programme also brings up the question of why and how the image of cycling has changed. It is probably as a result of the success of marketing departments, a developing youth culture and lifestyle or technological developments, or a combination of all of these factors. A useful reference regarding the mechanical and structural elements of the programme is 'Technology in Practice' by TEP (John Cave) published by John Murray (ISBN 0719571790).
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