0.00-0.55
The programme opens with a classic sequence showing a pill bottle with a conventional security top which contains pills for arthritis sufferers! The sequence goes on to make the point that good design must not lose sight of the end users' needs.

0.55-5.40
Sound Design: Tara Dixon, one of three million hearing aid users, outlines the problem she faced when using a mobile phone - that of 'feedback'. Conventional land phones work on low frequencies, which do not interfere with hearing aids, but the high frequencies of mobile phones cause very noisy feedback. This section of the programme shows how the mobile phone company Orange has used the existing technology of 'sound loop systems' to overcome the problem of feedback. Sound loop systems turn speech and sounds into magnetic signals via a loop of wire (often seen in the internal glass divisions in banks and offices). A 'T' switch on the hearing aid activates a tiny magnetic coil that picks up the magnetic voice signals enabling the wearer to hear clearly. The first prototype was bulky, not easy to carry unobtrusively and had long leads. The product has now however, been refined into an effective and stylish 'lifestyle' product through the use of customer reaction and feedback.

5.40-10.10
In the Bag: Lorraine Gamman from St Martins School of Art and Design explores with young designers how security can be built into products in a smart and beautiful way - the product in this case is a bag.
Peter Gavin of the Metropolitan Police outlines the methods used by the following categories of thief - the dipper, the snatcher and the slasher. Through really understanding how the thieves operate and thinking creatively, three innovative solutions are developed and shown:

• a bag designed to be worn close to the wearer's back with a noisy velcro opening on the inside overcomes the 'dipper'
  
• the 'snatcher' is thwarted by a bag which is attached to the wearer by a long bright pink streamer which unfurls and comes loose when the bag is taken, making the thief very visible to passers-by and CCTV cameras
  
• a bag covered by fluffy and loose pieces of fabric prevent the 'slasher' gaining access as knife blades catch on the material, drawing attention to the attacker

10.10-13.40
Jumbo Pack: Peter Tennent of product designers 'Factory' outlines the company's strategy for the redesign of an easy-to-open and use drinks container. The following seven stages are clearly identified:

• Identify the problem/challenge, ie design a better pack for both able-bodied people and also those with handling difficulties such as arthritis
  
• Really understand the needs/problems of the arthritis sufferer
  
• Team brainstorming of ideas using a full range of communication and clarification techniques - talking, drawing, modelling and mock-ups - leads to a core idea - that of using a pinched pipe, similar to a hose pipe being folded back on itself, to restrict the flow and close the container
  
• Sketches are used to bring the elements of the pack together, refining ideas through the process of drawing and thinking
  
• Production of a CD animation of the jumbo pack communicates the pack's potential to the client
  
• The making of a full-size polystyrene, solid prototype
  
• Testing of the model to ratify that the concept works

13.40-13.45
The programme concludes with the message that good design can make our lives better.