A peak audience of almost nine million viewers watched The John Smith’s Grand National on Saturday 6th April on Channel 4 – the first time the broadcaster has covered the iconic event.
The peak audience of 8.9 million – a huge 61% share of the television audience – came at 4.20pm; with the 15 minutes of the race itself attracting an audience of 8.4 million.
The afternoon’s live coverage, which ran for four hours ten minutes from 1.00pm to 5.10pm, was watched by an average of 2.9 million, 28% share of viewing.
Channel 4’s Chief Creative Officer Jay Hunt said: “I’m delighted that Channel 4’s first year covering The Grand National was enjoyed by nearly nine million people. It’s testament to the innovative approach of the new Channel 4 racing team and the efforts of the whole channel in supporting this iconic event.”