More4 is evolving
Viewers to ‘get more out of everyday life' with re-focused More4 and brand new 'Digital Scrapbook' service
More 4, Channel 4's successful digital channel is evolving. From January 2012 a channel re-brand will mark the introduction of an even clearer programming proposition with the schedule focusing more fully on popular factual and features - life enhancing content, helping viewers to get the most out of their everyday lives. Programming which offers insight and inspiration to the way they live, including homes, property, food, health and fashion, will form the main stay of a more user friendly schedule, but there will be an additional feel-good factor with quality acquisitions.
Jay Hunt, Channel 4's Chief Creative Officer said; "More4 is already an incredibly successful channel. It has increased its share every year since launch, with this year being its most successful ever. But in an increasingly competitive and changing world we are always looking for ways of improving and developing our services, maximising revenues and more effectively serving our audience".
This refocusing of the channel means that some documentaries, arts and current affairs will no longer play on More4. Critically acclaimed international documentary strand, True Stories, currently scheduled on More4 on Tuesdays at 10pm (90mins), will return to Channel 4 for the first time in 7 years, with a range of films receiving a terrestrial window from early 2012. The more cinematic films will move to Film4 at the same time.
"True Stories is an important strand for us and this change provides these films with a bigger platform and a greater audience. We will be investing more heavily in the films, increasing the budget by an average of 25%, and I'm excited to be bringing more feature length, authored journalism to Channel 4." Jay Hunt.
Notes to Editors:
More4 launched in October 2005.
Since then its share has grown 232% to 2011 YTD share. 2011 has seen the 7 best ever months for both individuals and ABC1 Adults.
More4 has continued to thrive in Q3 2011 with a 1.21% share, an increase of 9% year on year and an 8% rise in ABC1 share to 1.27%.
The channel's weekly reach has also risen by a higher margin than any of the channels in its competitive set, standing at 13.8m - a year on year increase of 1.1m.
It is available on cable, satellite and Freeview.
It is on air daily from 9am - 6am.