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Press

More 4 and E4 score successful September

CorporatePortal

September 2012 proved a hugely successful month for Channel 4's digital portfolio. More 4 achieved its highest ever share of individuals whilst E4 drew a higher share of 16-34s than in any previous month.

Across the month E4 pulled in a 5.75% share of 16-34s, beating the previous high of 5.35% which was over ten years ago in June 2002.

E4 also achieved its fourth-biggest monthly individuals share of 2.10% across the month, a six year high (June 2006) and in week 38 (17th-23rd Sept) the weekly share of 16-34s was 6.14%, exceeding 6% for the first time in the channel's history.

American acquisitions The Big Bang Theory, New Girl and Revenge are responsible for the high volume of younger viewers to E4, as well as teen drama Hollyoaks which continues to perform well.

Meanwhile, More4 celebrated its highest monthly individuals share of 1.38% in September 2012 (previous high of 1.36% in June 2011).

Across the month, the channel reached 30.1m individuals (52.4%) which is its second highest monthly reach figure ever, behind December 2011 (30.5m).

Week 36 (3rd-9th September) drew the channel's best ever weekly share figure of 1.58%.

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