Channel 4's Mashed extends to Online
Channel 4 today announced that Mashed, Channel 4 Online’s first TV commission broadcast on Channel 4 at the end of 2012, will extend to 4oD and YouTube as a showcase brand for original short form content. Mashed will comprise entirely of new content featuring sketches, parodies, music and other diverse contemporary material commissioned from some of YouTube’s most famous – and infamous - creatives, including the likes of self-proclaimed British geek rapper, Dan Bull and composer John Boswell aka melodysheep, creator of the Symphony of Science.
Richard Davidson-Houston, Head of Online at Channel 4, has appointed The Connected Set, the production team behind 2012: Mashed, to work with the creatives that everyone’s talking about to produce brand new content for the ‘always on’ Mashed brand. Mashed for online will initially run for six months with new videos added weekly – and a selection of the best content will also feature alongside unseen material in a new 2013: Mashed TV programme to be broadcast on Channel 4 later this year.
Online, the Mashed network of independent creatives will also be commissioned to create trailers for new Channel 4 series. The first include three tongue-in-cheek videos for the forthcoming series of Chicken Shop from YouTube creatives Nick DenBoer, Tea&Cheese and Superpowerless.
Davidson-Houston said: “Mashed is the latest in a series of thoughtful innovations from Channel 4 Online. We’re engaging with talent that are new to Channel 4, in new spaces, to make new forms of content, aligning it with broadcast and 4oD – we’re looking to find a natural rhythm between the different media.
“This is a typically distinctive, risky undertaking for Channel 4 – and it’s excellent to be working with The Connected Set again.”
Jason Mitchell at The Connected Set said: “We’re thrilled to be working with Channel 4 and so many of our favourite shortform video artists on this exciting project. For us Mashed not only reflects Channel 4’s drive to incubate and develop a new generation of talent, but also their commitment to experimenting with new shapes of content that span TV and online.”
Mashed is available on YouTube at youtube.com/Mashed and will shortly appear on 4oD.
Notes to Editors:
- Channel 4 Chicken Shop trailers will be available online at youtube.com/channel4
- About The Connected Set
The Connected Set is a truly multiplatform producer helping broadcasters and TV production companies entertain digitally engaged audiences. TCS projects have included convergent TV format development and production, YouTube channel production and management, second screen games on mobile and web, social media programme support and Spotify apps for major European broadcasters. www.theconnectedset.com