- Call to prayer broadcast live each morning throughout Ramadan
- Website will autoplay the call to prayer five times daily
Next week Channel 4 will become the first mainstream British TV channel to broadcast the Muslim call to prayer live each morning throughout the month-long religious festival of Ramadan. The call to prayer will be preceded by a short film, Ramadan Reflections, featuring a range of voices, from imams to architects, feminists to a former rock chick, each providing some serious Ramadan food for thought. It forms part of a season of programmes, 4Ramadan.
The atmospheric and evocative three-minute call to prayer (adhan) will be beamed live each morning on television to mark the start of the day’s fast for Muslims. Programmes in the schedule will be cut to accommodate the adhan, as it has to be broadcast at the correct time each day. People will also be able watch it online, via channel4.com/Ramadan, where the video of the call to prayer will automatically play, not just in the morning, but throughout the day, observing each adhan throughout Ramadan at the times set out by the unified prayer timetable
The site will automatically launch the adhan at same time as mosques all around London will be playing theirs. The specially-shot call to prayer is produced by Watershed, directed by Trunk Films and delivered by Hassen Rasool, considered one of the UK’s best muezzins, and shows scenes from across London.
In addition, on the first day of Ramadan, Channel 4 will mark each subsequent adhan during the day with a short 20-second trail that will remind viewers of the approaching prayer time and direct them to the website. The on-air idents, created by the Channel’s in-house team 4Creative, mirror the online look and feel.
Ralph Lee, Channel 4 Head of Factual, said: “The calls to prayer prompt Muslims to carry out quiet moments of worship, but hopefully they’ll also make other viewers sit-up and notice that this event is taking place.”
The season of programmes, 4Ramadan, starts on Monday 8 July with A Very British Ramadan and continues daily throughout the month, with Ramadan Reflections, a short film each morning and Ramadan Diaries each evening.
The website, channel4.com/Ramadan was created by digital agency, Corporation Pop.
Note to editors
CALL TO PRAYER (adhan) TIMINGS FOR THE FIRST DAY OF RAMADAN
These are the correct timings for Tuesday 9th July
03:00 broadcast live on air and website autoplay
13.11 20 second trail pointing to channel4.com/ramadan
17.26 20 second trail pointing to channel4.com/ramadan
21:20 20 second trail pointing to channel4.com/ramadan
22:49 20 second trail pointing to channel4.com/ramadan
Wednesday 10th July
03.01 broadcast live on air and website autoplay
13.11 website autoplay
17.26 website autoplay
21.19 website autoplay
22.48 website autoplay