Channel 4 Sales launches new digital learning portal for all staff


Jonathan Allan

Channel 4 today announced the launch of a new online learning system for its sales team. The new portal is dedicated to providing its airtime sales teams with a comprehensive training resource to help them achieve the best value for its airtime clients through superior product knowledge and improved accuracy.

This technology-enabled learning platform, the latest addition to Channel 4 Sales’ learning Academy, provides new Channel 4 Sales recruits and graduates with a strong foundation in airtime sales covering key topics such as, calculating TVRs, commodity management, maximising agency and sales relationships, and the opportunity to practice and test knowledge in real customer scenarios. The learning portal also offers market intelligence and competitor analysis as well as vital insight into Channel 4’s brand and services.

This online learning tool will be mandatory for new joiners with the completion of modules and a test a requirement to pass a probation period, but all sales staff will be encouraged to complete it. The system serves as a sound refresher for more experienced and senior Channel 4 Sales employees and is a great learning resource for those from other areas of sales and will help to grow a more rounded, multi-platform skilled sales team.

Jonathan Allan, Director of Sales at Channel 4 said: “Investing in our talent is essential to our success as a sales house. Through the addition of this new digital learning tool to our Academy, we want to help people grow in knowledge and confidence – and encourage greater collaboration through knowledge sharing and ultimately build a confident, multi-skilled sales force. It’s important our staff feel that their talent is realised at Channel 4 and for them to become Channel 4 ambassadors who grow within the sales team. Ultimately, growing knowledgeable people helps us to grow revenue.”

Launched last year, the Channel 4 Sales Academy offers both internal and external learning support to all levels of Channel 4 Sales’ employees from Assistants and Executives, to Managers and Heads of Department. In-house training is complemented by off the peg and tailored courses facilitated by external suppliers including NABS, Media Circle and the IAB.

The digital learning system was designed and developed by next generation learning company, Brightwave, and managed by Amiel Walia, Senior Sales Executive at Channel 4.


Notes to editors:

  • The learning portal is cloud-based and self-paced so employees are able to take control of their own learning with the ability to access the comprehensive performance support tool from any web-ready tablet, PC or mobile device.
  • Additional online learning modules for other areas of Channel 4 Sales including Digital and Partnerships will be explored at a later date.

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