Channel 4 Sales and Rennie in new sponsorship partnership
Rennie will sponsor selected seasonal programming across Channel 4, UKTV's portfolio and Film 4 from 19th November 2012, through to the end of the year.
In a deal negotiated by MediaCom Beyond Advertising and Channel 4 Sales, the UK's number one heartburn and indigestion tablet will sponsor peak programming across the festive season on Channel 4 including; Superscrimpers Christmas Special, Fabulous Baker Brothers Christmas Special, Bad Santas and The Adam Hills Christmas Special.
Rennie will also sponsor UKTV's ‘Festive Entertainment' strand, totalling 1600 hours of programming across the portfolio (excluding Home). The sponsorship will also be activated across Film4's daytime schedule.
Andy Moore, Group Partnership Manager, Channel 4 said "We're delighted to join forces with Rennie for Christmas, the perfect partnership for the indulgent festive season. This is a far reaching sponsorship deal which not only spans across our seasonal content on our main channel and Film4, but also UKTV's portfolio."
Ivan Lazarov, Associate Director, MediaCom Beyond Advertising said: "Christmas viewing across C4 & UKTV offers Rennie a big TV occasion, as well as a family presence which, combined with humorous idents, will enable the brand to connect with a period of traditional excess and drive huge brand awareness."
A Senior Brand Manager at Rennie said "This is an excellent way to drive brand awareness in a new and engaging way amongst our target consumers. Rennie has a natural association with Christmas and we are excited to be able to deliver a series of new and entertaining seasonal i-dents alongside the quality programming that our consumers will be enjoying this year on C4 and UKTV "