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Channel 4 named Channel of the Year at PromaxUK 2012 Awards

Channel 4's in-house creative agency, 4Creative, swept the board at the PromaxUK 2012 awards with an impressive 27 awards including Channel of the Year. The awards took place on Friday 9th November in London and celebrated the work of the marketing and creative professionals working in the UK broadcast industry.

The broadcaster's main channel received 20 awards with nine Gold, six Silver and five Bronze awards; E4 took home one Gold and one Silver; Film 4 was awarded one silver and one bronze; 4Seven scored two silver; and More 4's one Gold brought the total haul to 27 awards for Channel 4's 4Creative team.

Meet the Superhumans was a great success for Channel 4/4Creative winning Gold for Best Direction as well as for Best Sports Promo, Best Editing, Best Launch and Best Long Form. The channel also took home the Gold award for Best On-Air Campaign - TV Promotion for its Paralympians Campaign.

Channel 4/4Creative also won both Gold and Silver awards in the Best Print or Digital Outdoor category for New Year's Eve London Underground Takeover and Jimmy and the Giant Supermarket - and E4's The Midnight Beast won Best Use of Digital Media.

Dan Brooke, Channel 4's Chief Marketing & Communications Officer said: We're thrilled with our success at the PromaxUK 2012 awards. Winning Channel of the Year is a great vote of industry confidence in the wonderful campaigns produced by our very talented in-house creative and marketing teams."

The annual PromaxUK awards, now in its 23rd year, took place at the London Hilton Hotel, Park Lane and followed the annual two day PromaxUK conference held at the Millennium Conference Centre, London.

Full list of Channel 4 / 4Creative scoops below:

Best Drama Promo (Originated)



4creative / Channel 4

Hollyoaks - Black Wedding

Bronze




Best Entertainment Promo (Originated)


4creative / Channel 4

T4 Presenter Brand Spot

Silver

4creative / Channel 4

Derren Brown - The Experiments

Bronze




Best Film Promo - sponsored by Imagem Production Music


4creative / E4

Snakes on a Plane

Silver

4creative / Film4

Films For Life

Bronze




Best Sports Promo (Originated)


4creative / Channel 4

Meet the Superhumans

Gold




Best Leisure & Lifestyle Promo


4creative / Channel 4

How to Cook Like Heston

Silver

4creative / Channel 4

Gordon's Christmas Cookalong

Bronze




Best Design



4creative / Film4

Great Directors Season

Silver

4creative / Channel 4

House Party

Bronze




Best Graphic Design or Animation Promo


4creative / Channel 4

Turner Prize

Gold

Best Editing



4creative / Channel 4

Meet the Superhumans

Gold




Best Direction



4creative / Channel 4

Meet the Superhumans

Gold




Best Print or Digital Outdoor



4creative / Channel 4

New Year's Eve London Underground Takeover

Gold

4creative / Channel 4

Jimmy and the Giant Supermarket

Silver




Best Cross-Media Campaign



4creative / Channel 4

Paralympics on 4

Silver




Best Launch



4creative / Channel 4

Meet the Superhumans

Gold




Best Ident /Branding Package - sponsored by West One Music


4creative / 4seven

4seven

Silver




Best Long Form



4creative / Channel 4

Meet the Superhumans

Gold

4creative / Channel 4

Meet the Paralympians - Injuries

Bronze




Best On-Air Campaign TV Promotion - sponsored by EMI Production Music


4creative / Channel 4

Paralympians Campaign

Gold




Best On-Air Media Planning



4creative / Channel 4

Paralympics 2012

Silver




Best Direct Response Promo



4creative / 4seven

4seven Takeover

Silver




Best Promotion for a Website or Interactive Service


4creative / More4

M4 Scrapbook

Gold

4creative / Channel 4

4oD Jon Snow

Silver




Best Use of Digital Media



4creative / E4

The Midnight Beast

Gold




Channel of the Year - sponsored by Deep East Music


4creative / Channel 4


Gold

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