Early next year, Channel 4 will roll out its new advertising service on More 4 in Ireland which enables a bespoke advertising feed to be broadcast on the channel offering tailored ad packages to Ireland. This follows the success of the variant advertising service Channel 4 already operates in Ireland for E4.
This new advertising service will be sold by Channel 4's sales partners Medialink.
Jonathan Allan, Director of Sales at Channel 4 said: "We're pleased to be able to extend our bespoke advertising service for Ireland to More 4 in the New Year. In addition to our successful tailored service on E4 in Ireland offering the market its strong 16-34 demographic - More 4's upmarket ABC1 audience will give agencies and clients even more opportunities to reach new audiences in Ireland."