Channel 4 launches new E4 app in partnership with Spotify
Channel 4 today announced the launch of a new E4 interactive music streaming app hosted by Spotify - the first partnership with a UK TV broadcaster for the leading digital music service.
From today, E4 viewers will be able to find music from their favourite shows including Made in Chelsea, Misfits and Skins, in the free and easy-to-use E4 app in the Spotify app finder http://open.spotify.com/app/e4. The app will also integrate with Spotify features to allow users to instantly play music from E4 shows and share the music on social networks including Facebook and Twitter.
The app's Playlist Generator feature allows users to create and share their own E4 playlists made up of the music from E4 shows.
Exclusive to the app, top E4 stars will also share their ultimate playlists - so users can check out Ollie from Made In Chelsea's favourite tracks or Skins' Richard Hardbeck's top tunes.
The E4 app will continually update with new shows as they hit the screen so users can look forward to even more music from brand new shows including My Mad Fat Diary and Youngers, coming soon to E4.
Sarah Rogers, Product Manager at Channel 4 said: "We're really excited to be Spotify's first broadcast partner in the UK to bring E4 viewers and Spotify fans alike a unique experience with this innovative new app.
"We know E4 fans love to source the music from their favourite shows but this new app will make doing that incredibly easy. The simple-to-use app interface will already be familiar to Spotify users and all the music will be in one place, ready to listen to wherever and whenever users want."
Tash Shah, Spotify's UK Head of Marketing, said: "E4's shows are known not only for being great entertainment, but also for using excellent soundtracks to enhance emotion and drama. This new app on Spotify will be home to all of the great music on E4 - letting you relive those dramatic moments and helping you to discover all the exciting new music curated especially by E4."
The E4 app is free to download from Spotify and is designed and produced by multi-platform production company, The Connected Set.