First UK commercial broadcaster to offer free offline mobile catch up content
Channel 4 today announced the launch of a new mobile offline viewing service for 4oD, its successful video on demand platform. The free feature, supported by ads, gives viewers the opportunity to download and catch up with many of their favourite Channel 4 shows from the last 30 days – on the move, on their smartphone or tablet.
The mobile download feature is available on both iOS and Android devices exclusively to viewers who register with Channel 4. The new feature is the latest benefit of registration, giving registered viewers the opportunity to catch up with many of the Channel 4 shows they love, anywhere, at any time, without having to stay connected to the internet.
Downloadable programmes will be available for 30 days after broadcast – once downloaded, viewers have up to seven days to complete viewing before it auto expires from the service.
Channel 4 has struck a commercial partnership with Nissan, brokered through its agency partner Manning Gottlieb, to sponsor the new mobile download feature for six months from launch. Nissan’s logo will appear on all download pages, with banner style integrated placement within the product’s queue page and download list – and Nissan will also take the first in break position on all pre-roll advertising run on downloaded content. The sponsorship deal will see Nissan promote their Juke, Qashqai, Leaf and New Note models.
Sarah Rose, Director of Commercial & Business Development said: “We’re thrilled to unveil our eagerly-awaited free download service on 4oD, giving our viewers even more flexibility to watch our programmes wherever they are, and helping them organise their TV viewing around their busy lives.
“This is the latest development in our Viewer Engagement strategy to reward our now over 8 million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience. Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience.”
Both new and existing registered viewers will be required to additionally provide their postcode to access the download feature. Channel 4’s Viewer Promise ensures its commitment to give viewers greater transparency and control of their personal data when they sign up through 4oD. More details can be found at: channel4.com/4viewers/viewer-promise.
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