Channel 4 launches 4oD iPhone app
4oD now availble on all iOS devices
Following the re-launch of 4oD on Channel4.com, Channel 4 launches a free to download, bespoke 4oD iPhone app and updates its existing iPad app.
Available to download from the app store on Friday 2 September the 4oD catch up app will allow viewers to catch up with Channel 4 programmes from the last 30 days wherever they are, on whichever iOS device they own.
Both the 4oD iPad and 4oD iPhone applications can now be browsed in 3G, with video playback only available when a Wi-Fi signal is accessible to ensure the quality of the viewing experience isn't affected.
A search functionality has been included in the 4oD iPhone app and added to the 4oD iPad app, enabling users to find their favourite programmes by typing in the name of the show in the new search menu.
4oD on iPhone
For the first time, there will also be a direct link to Channel 4's content on iTunes, offering users the chance to download to own Channel 4 shows. Costs will apply for this service.
Helen Walker, 4oD Product Manager comments: "We're delighted to bring 4oD to our viewers with iPhones and iPod Touches, and to offer our existing iPad users an update to their app, with a new carousel and ability to now browse the app over 3G'.
The app was designed by Nice Agency - specialists in the design and development of innovative cross-platform applications - who were also responsible for the 4oD Catch Up app for iPad.
Notes to editors:
4oD is available on iPhone (3G, 3Gs, 4), iPod Touch and iPad - all iOS 4.2.1 and above
4oD can be viewed on other devices using the web browser.
The 4oD Catch Up app will only be available in the UK, and will offer the vast majority of Channel 4's catch up output, for on demand consumption.
Channel 4 has been a pioneer in VoD. It was the first broadcaster to launch a comprehensive video-on-demand service in 2006 and the first UK broadcaster to make all its archived content available online, alongside catch up, free of charge. 4oD is the UK's leading commercial VoD platform, available online at Channel4.com and via YouTube, on TV platforms via Virgin Media, BT Vision and TalkTalk, as a catch up service on PS3, and as a download-to-own proposition on iTunes.