Channel 4 launches '4 All the UK'
Channel 4 to ramp up Nations & Regions spend and establish a new National HQ outside London with '4 All the UK' strategy
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- Channel 4’s Nations & Regions content spend to significantly increase, from 35% to 50% of main channel UK commissions, by 2023 – over £250m more in total
- A National HQ will be established outside London alongside two new smaller creative hubs in the Nations & Regions in 2019, home to 300 Channel 4 jobs including key creative decision makers – with the intention to grow over time
- Significant increase to Channel 4 regional representation with new studio and new Channel 4 News bureaux in Nations & Regions
- Channel 4 to reduce London footprint with space in Horseferry Road office made available to Nations & Regions production companies doing business in the capital
Channel 4 will significantly boost jobs in the Nations and Regions and representation of all the UK with the launch of its 4 All the UK plan – a strategy to ensure Channel 4 is serving the whole of the UK and the biggest change to the structure of the organisation in its 35-year history.
At the heart of the strategy is a major new commitment from Channel 4 to significantly increase its Nations & Regions content spend from its current quota of 35% to a new voluntary target of 50% by 2023. This will result in a cumulative boost of over £250m in Channel 4’s Nations & Regions commissioning spend. It reflects both external analysis and feedback from the industry that increasing spend would have the greatest impact on regional economies and jobs.
To support and catalyse this spend across the UK, Channel 4 will move to a multi-site operating model, establishing a new National HQ and two new smaller creative hubs in the Nations & Regions in 2019 – home to jobs from across the business including key creative decision makers. When this strategy is fully implemented, 300 Channel 4 jobs will be based in the Nations and Regions and the intention is to grow this further over time.
Channel 4’s Chief Executive Alex Mahon will today announce that a pitch process will be launched in April in which cities and regions across the UK can pitch to become the home of the new Channel 4 creative hubs – with the aim that a decision on the location of the hubs will be made in Q3 2018. Channel 4 Executive Board member, Jonathan Allan will take on lead executive responsibility, working closely with Alex Mahon, for delivering the 4 All the UK strategy – including leading the pitch process for the new creative hub locations.
Programme commissioning editors overseeing significant budget and with responsibility for some of Channel 4’s biggest shows will be based across the three new creative hubs – alongside a variety of other creative and business functions. The largest of the creative hubs will be known as Channel 4’s National HQ – and will regularly host Channel 4 executive and Board meetings – alongside Horseferry Road as Channel 4’s London HQ.
This National HQ will be home to a new studio, with the potential to be a base for daily programmes, and a new digital production unit – creating compelling short form digital content targeted at young audiences which reflects the diversity of UK culture and values.
Channel 4 News will also expand its footprint in the nations and regions opening new bureaux giving a huge boost to regional representation, aiming to become the first peak-time national news programme to co-anchor from both London and the Nations & Regions from 2020. In partnership with ITN, the programme will establish three new Channel 4 News bureaux with one becoming a major hub with a studio, digital and commissioning centre, tripling the number of jobs based in the Nations & Regions by 2020.
In total, it is expected that around 300 Channel 4 jobs will be based in the Nations & Regions. In addition, the increased programming spend will be supporting up to 3000 additional production jobs in the Nations & Regions economy.
Alex Mahon, Channel 4’s Chief Executive said: “As a public service broadcaster with diversity in its DNA, Channel 4 has a unique ability to reflect our society. This is a significant and exciting moment of change for Channel 4 as we evolve to ensure we are best suited to serve all of the UK.
“With this new strategy we will go even further to make sure that people right across the UK are represented on screen and in the make up of our own organisation – and it will also build on what we already do to support creative businesses, jobs and economies in the Nations & Regions.”
The corporation will retain its Horseferry Road office, but will reduce its London footprint with space in the building becoming a new drop-in workspace for use by Nations & Regions indies and creative companies building their business with clients in the capital.
The 4 All the UK strategy has been fully approved by the Channel 4 Board.