Channel 4 inspires rising stars of advertising industry

Channel 4 will open its doors to 60 of the advertising industry's upcoming media agency graduates, hosted by the broadcaster's senior executive team who aim to inspire, inform and entertain the next generation of agency planners and buyers.

The new 4mative event takes place on Wednesday 21st November and will be presented by Channel 4's CEO David Abraham, Sales Director Jonathan Allan, Director of Creative Diversity Stuart Cosgrove and Head of Digital and Partnership Innovation Jonathan Lewis, amongst other key channel leaders. They will reveal the fabric of Channel 4: what makes the broadcaster tick as an organisation and advertising partner, and why the relationship between the channel, their agency and their clients is so important. The event will also highlight the power and creativity of television and Channel 4's position as thought leaders within the commercial Public Service Broadcasting sector.

Jonathan Allan, Director of Sales at Channel 4 said: "We're really excited to host this first 4mative event. Channel 4 has always played a key role in inspiring and developing new talent inside and outside of our organisation, and this latest initiative contributes and builds on that reputation.

"We highly value the strong relationships we have with our agencies and are committed to go the extra mile to invest in their new talent, to develop the industry's skills and also strengthen their understanding of our media."

Other 4mative Channel 4 speakers include: Commercial Channel Management Lead, Geoff Riding; Head of Viewer Relationship Management, Steve Forde; Agency Principal, Danny Peace; Digital Leader, Carl Read; Digital Account Manager, John Cox; and Digital Account Manager, Alex Bailey.

Full 4mative session schedule below:

Welcome - David Abraham

Introduction - Jonathan Allan

Channel 4's Brand Values and Remit - Stuart Cosgrove

Content is King - Geoff Riding

Making Your Brand Famous - Jonathan Lewis

Previous Partnership Success - Danny Peace

The Value of Data - Steve Forde

Digital Amplification - Carl Read, Digital Leader

Exclusive Programme Premiere

Notes to editors:

  • 4mative will take place on Wednesday 21st November from 2.30-7.00pm at the Channel 4 cinema, Channel 4 Television, 124 Horseferry Road, London SW1P

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