Channel 4 today announced that Pablo González de la Peña has joined 4Creative as Senior Art Director. He will report into Network Creative Director Tom Tagholm.
Pablo will be responsible for creating high profile conceptual campaigns across all media in order to promote programming across the C4 channels working alongside the existing 4Creative team. This will include on-air, print, digital and interactive.
Pablo has received multiple awards at Cannes, One Show and D&AD, including a highly coveted Yellow Pencil. In 2009 he was named by Capital Magazine in the 100 Spanish Leaders of the Future and by The Advertising Newspaper as one of the top 30 young creatives in Spain.
Network Creative Director Tom Tagholm said: "Pablo is a formidable creative and a nice guy - the kind of combination we look for at 4Creative. He's at the top of his game and we're incredibly excited to have him on board to help lead an exciting new chapter in 4Creative's evolution."
Pablo González de la Peña said: "London is the world's most talented advertising market and 4creative one of its most prestigious agencies. A place which never has been afraid to be brave and controversial. If you want to make some brilliant, relevant work, this is the place."
Pablo began his career at Leo Burnett Madrid in 2002. He then moved to TBWA, where age 23, he won Spain's much sought after Grand Prix at The San Sebastian Advertising Festival. He was hired by Shackleton in 2004 and was promoted to Creative Director two years later where he remained until 2010 before joining China Madrid as Creative Director.