4Talent Heads to London

  • Jon Snow to share industry experience with 16-25 year olds

Channel 4’s award winning talent scheme 4Talent will be arriving in London on Friday 4 April 2014 as the initiative supporting young people in areas of high youth unemployment looking to break into the media industry continues its journey across the UK.

In partnership with Channel 4 Ravensbourne, a world-class higher education institution innovating in digital media and design and based in North Greenwich, will host the 4Talent Day which is fully booked after an overwhelming number of applications.

Working closely with the local creative industry, the day will offer 16 to 25 year olds who are keen to learn about working in the media, the opportunity to network with professionals, take part in hands-on workshops and gain an insight into the routes through to work experience placements.

Nick Raynsford, MP for Greenwich & Woolwich will be attending to show his support.

Channel 4 News’ very own Jon Snow will present his industry expertise on the day whilst Londoner and Channel 4 Drama Commissioner Roberto Troni will deliver the My Job, My Journey talk and share his employment journey from London to Manchester and back again to join Channel 4.

Attending a 4Talent day automatically qualifies young people to apply for Channel 4’s Work Experience Scheme, as a result of which 42% of participants find further experience or employment in the industry.

Another London bred talent, Efe Ezekiel of Ushine Ishine will share her story of building confidence which led to the creation of her own production and mentoring business.

The 4Talent Day in London includes six master class sessions titled Tri-Media Journalism led by Jules McCarthy; Documentary Film making with Rad Miller; Building your Personal Brand with Lydia Frempong; Presenter Confidence with Aaron Carty & Daryl Eve; Live TV Studio Practice with Ian Cownley and How to get your foot in the door with Beverley Hills.

Diane Herbert, Channel 4’s Director of Human Resources said: “At Channel 4 we know that good ideas can come from anywhere. The creative industries have huge potential to provide growth and employment, and we want to make sure that nobody is excluded from that. We have taken our 4Talent Days to many places around the UK in search of new talent with fresh perspectives in places such as Wigan, Great Yarmouth, Dundee, Cardiff and Derry and are delighted to be in the country’s capital for the next day’s events.”

4Talent’s approach reflects Channel 4’s mission to break down barriers and engage with and develop the widest range of talent. By demystifying the media sector, 4Talent aims to help young people from all backgrounds navigate their way into a hugely competitive industry.

For more information on this and other 4Talent initiatives, visit


Notes to editors:

4Talent is Channel 4’s nationwide scheme aimed at supporting people aiming for a future in the media industry. It offers employment advice and inspiration, work experience placements, apprenticeships and master classes. Twitter: @4Talent

Further information on the day’s master classes:

  • Tri-Media Journalism with Jules McCarthy
    In this interactive tri-media journalism workshop that places the mic in attendees’ hands as they decide what’s hot & what’s not for today’s news agenda.
    Starting out in commercial radio Jules McCarthy worked for Heart, Virgin & Orion before joining the BBC news team and championing the BBC Local TV project. Jules is a member of the Prison Radio Association and currently works as a senior lecturer in Broadcast Journalism, Radio Production & Commercial Radio at Staffordshire University.
  • Building your Personal Brand with Lydia Frempong
    Lydia will work with the delegates to transform the way in which they promote themselves.
    Lydia Frempong is a Business Woman and Life Coach; she is the Founder of Butterfly PR a boutique agency which specialises in working with the Celebrities, Charities and the Corporate Sector.
    Lydia works with diverse range clients from entrepreneurs to current and next generation media industry professionals. She focuses on giving people the psychological, personality and practical tools they need to be successful. and twitter @ButterflyPR1
  • Documentary Film making with Rad Miller
    In this workshop delegates will explore the techniques behind factual film making and storytelling in a visual medium. You will view and discuss excerpts from well-known Cinematic and made for TV Documentary productions and then be given practical hands on experience to create a short form documentary script/ film within the workshop.
    Rad Miller is an experienced freelance Director based in Leeds with over 30 commissioned films ranging from Shorts and Music Promos to Documentaries and Corporate Films to his credit. He is currently showcasing his latest short film at UK film festivals. As well as contributing to the 4Talent days Rad works with young people through his ‘Pocket Projects’, an Award winning Youth Media production company working in Schools, Community and Prison settings. and twitter @radmillerfilms
  • Presenter Confidence with Aaron Carty & Daryl Eve
    Carve Productions is a TV and Digital Media Production Company which has a large emphasis on talent development. This interactive workshop will improve confidence and presentation skills not only in front of the camera but also overall with in a team.
    Carve uses participants from its talent projects on its corporate and media projects to give them work experience within the industry they would otherwise find difficult to get. If you can't get your foot in the door, carve your own entrance. @_carve
  • Live TV Studio Practice with Ian Cownley
    At Ravensbourne we have a rich history in producing excellent professionals who have mastered the skill of Television production. In this workshop, Ian Cownley, a Ravensbourne alumni and Media production tutor, will guide you through all aspects of the operational roles needed to produce a live TV show i.e. Director, PA, Vision mixer, Lighting, Sound, Floor management, Camera and Presenting. Working within a group you will discover new techniques that challenge you in a fast-paced fun and creative live studio environment. Through a carousel of quick taster sessions you will work towards a live broadcast that encourages great time management, concentration and how to work within a group to produce a common creative goal.
  • How to get your foot in the door with Beverley Hills
    Beverley’s workshop will cover how Creative Skillset can help get your foot in the door of the creative industries, providing information on a wide range of opportunities including traineeships, internships and the variety of Apprenticeships that are available. With a wealth of experience and an in-depth knowledge of the industries, Beverley will be able to provide great careers advice and guidance to all who attend.
    Beverley Hills is an actress, voice over artist, commissioned writer (BBC), Development Exec, Grant Assessor, a trained counsellor as well as being a fully accredited and Creative Skillset trained careers advisor for the creative industries.

Info on - Creative Skill set Trainee Finder and Creative Skill Set How to become an Apprentice

Ravensbourne is a university sector college innovating in digital media and design.

It has a community of approximately 2,100 full and part-time students and offers practically focused digital media and design courses from pre-degree, undergraduate and postgraduate to professional short course level.

Ravensbourne champions the creative exploitation of digital technology through innovation and collaboration. It is driven by industry standards and supported by the latest high-performance technology, producing highly employable and enterprising graduates. It has a strong track record in graduate employability and business creation. In 2013, Ravensbourne had a 96% employability rating, placing it 14th in the ranking of all Higher Education institutions in the UK.

Today Ravensbourne also hosts alongside its student community more than 100 creative technology businesses that utilise its leading edge technologies and media resources, and collaborate with its student body and industry partners. Twitter: @RavensbourneUK Facebook:

Deborah Lane-Winter
is an experienced event producer and Diversity, Inclusion and Talent specialist based at Channel 4. She has been creating and delivering exciting days with Channel 4's 4Talent team since 2013.

Twitter:@Deborah4Talent; Email;

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