4Sales release world's first 360° TV VoD ads
Please wait while this video loads.
4Sales today announce the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands to take advantage of Ad 360.
Launching this week, Honda’s ad challenges viewers to virtually test drive the new Honda Civic while South African Tourism will encourage viewers to step inside Neighbourgoods Market in Johannesburg.
All 4 viewers will experience both ads in their entirety by dragging their mouse to rotate the screen in order to discover new perspectives and explore every angle – placing them at the centre of the creative.
Developed by video technology partners Innovid, Ad 360 is the latest addition to 4Sales’ market leading suite of interactive digital ad formats including Ad Spot; Ad Pause; Ad Bloom; Ad Elect; Ad Extend; Ad Frame; Ad Link; Ad Shop; Ad Journey and Ad 4 You.
Alongside Honda and South African Tourism’s agencies Dentsu Aegis Network and UM, the ideas were developed through 4Sales’ creative approach PL4Y – both a culture and practice through which briefs are interrogated more ruthlessly in order to identify the best possible way Channel 4 can add value to a brand.
David Amodio, Channel 4’s Digital and Creative Leader said: “Ad 360 enables All 4’s audience to engage with brands in a new and exciting way using the latest developments in 360 degree content creation, strengthening our existing suite of innovative digital ad products.”
Matt Colebourne, Managing Director of EMEA, Innovid said: “We are very excited that we continue to extend our ability to deliver advanced creative to more screens and locations than anyone else, and we’re thrilled to join forces with Channel 4 to bring 360° interactive video experiences to the European market for the first time. There is nothing more immersive and engaging than the 360° format, as it allows advertisers like Honda and South African Tourism to draw in viewers with impactful storytelling while also generating longer viewing times.”
Jennifer Shuker, Marketing Communications Manager, Honda Motor Europe said: “The Honda Civic has built its reputation on pushing boundaries and innovation in the motoring category and our new model is no different. What’s more, we’ve seen a real spike in consumer demand for virtual product experiences. As a result, we needed a media approach that reflected this across all touchpoints and this activity really delivers on that.”
Tolene van der Merwe, UK Country Manager, South African Tourism said: “The response we’ve already received to the 360-degree videos we’ve posted on our social media channels proves to us there is a real demand for and delight in this content. Using immersive content like this helps us to really showcase South Africa and engage with our audience.”
Channel 4’s innovative digital strategy yields consistent revenue growth with digital revenues up +30% in 2015 and matched growth in 2016.
Notes to editors
PL4Y – where curiosity inspires great ideas
PL4Y is 4 Sales’ integrated creative approach; both a culture and practice that encourage curiosity and courage in ideas. Through the practice of PL4Y briefs are interrogated more ruthlessly to define the real challenge and identify the best possible way Channel 4 can add value to a brand.
At the heart of PL4Y is collaboration, working with agencies and clients as early as possible to look at what can be done differently, using a raft of techniques, tools and games to power fresh and bold thinking. This is underpinned by a workshop culture that is planned and executed in the PL4Y house – 4Sales’ dedicated creative space in central London where agencies and clients have full access to all of PL4Y’s resources.
PL4Y takes inspiration from anywhere, looking outside of the traditional broadcast sphere and forging partnerships that can drive even better creative ideas that deliver results.
Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota.
Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.