4oD to launch on Xbox Live
Misfits - available soon on Xbox LIVE
Channel 4 has announced a deal with Microsoft to make an app of 4oD available on Xbox LIVE, the online service for games console Xbox 360.
At launch, the 4oD app on Xbox LIVE will offer Xbox 360 gold subscribers the opportunity to catch up on programmes broadcast in the last 30 days on Channel 4 or one of its sister channels.
In addition, the 4oD app will offer access to a wealth of archive programming from across Channel 4's 29 year history - from hit comedy such The Inbetweeners to drama series like Misfits and Shameless.
Sarah Milton, Head of VoD at Channel 4, said: "Continuing our strategy of making content available, on demand, where our viewers most want to watch it, we're delighted to be able to offer 4oD on Xbox LIVE."
The 4oD app on Xbox LIVE will launch this festive season.
Notes to Editors
Channel 4 was the first broadcaster to launch a video-on-demand service in 2006 and has consistently been a pioneer in VoD, becoming the first UK broadcaster to make all its archived content available online free of charge in July 2009.
4oD is the UK's leading commercial VoD platform and is also available online via YouTube and iTunes, on TV platforms via Virgin Media, BT Vision and TalkTalk and on Playstation 3. 4oD is available on iPhone (3G, 3Gs, 4), iPod Touch and iPad - all iOS 4.2.1 and above.
With over 270 million long-form video views so far this year, Channel 4 remains the biggest commercial broadcaster in the UK VoD Market.