There is a clear moral, social and economic case for why equality and diversity matters. ‘Knowing your community' and responding to its diverse needs is at the heart of effective public service delivery.
Diversity in TV and the media is a top priority for us at Channel 4. A key part of our remit is to appeal to people whatever their culture, nationality, religious persuasion, physical and mental ability, sexual orientation, gender, race or age.
On screen, we approach our commitment to diversity at Channel 4 in two ways: through the creative partners with whom we work, and through the talent and themes reflected on our screens. The broader and more diverse our range of creative partners, the greater the range of people and perspectives we cater for with our content. A central ambition of our investment strategy has been to boost creative diversity. This means supporting a diverse range of programmes made by a diverse range of independent companies, and content that celebrates the many communities in modern Britain.
We also pride ourselves on the wide range of people we employ. Not only does this reflect our audience more accurately, it also promotes the variety of creative thinking and programming that have made Channel 4 what it is today. It's only by attracting people from the widest possible backgrounds with the most diverse range of attitudes, opinions and beliefs that we can keep producing the kind of challenging, engaging output you've come to expect from us.
In essence, we want to respect people for who not what they are. People should be judged on how they do their job and what they bring to the table. We aim to foster an environment in which everyone feels free to contribute without fear and to maximise their potential. This way, we can get the very best from everyone, whichever side of the screen they sit. So we're constantly looking for ways to help more people from diverse backgrounds break into the industry. We're not just talking on-screen either, but all the other areas it takes to keep a media business going: production, creative, planning, press relations, commissioning, HR, finance, commercial, new media and so on.
Please see Channel 4’s 2013 Annual Report for more detail and examples of our commitment to diversity.
Useful Links and Websites
New Talent and Development
At Channel 4 we run a number of entry and mid-level programmes that sponsor diversity and development of skills in the broadcasting media industry. These are defined in the ‘Channel 4's Arrangements to Promote Training and Equal Opportunities’ document below.
To find out more about our talent schemes and jobs currently available at Channel 4 visit the 4Talent website.
Channel 4 has a world class reputation for creative diversity in the content of its programmes, production and online services. For more info on Channel 4's creative diversity please go to our Commissioning site, which summarises the ways that C4 ensures diversity of supply and onscreen innovation.
In 2011, Channel 4 played a pioneering role in bringing transgender stories to prime time and humanising the challenges and discrimination faced by the UK's transgender community. We commissioned a ground-breaking piece of research into how transgender people are portrayed and became the founding signatory to a Memorandum of Understanding aimed at improving the diversity and accuracy of the representation of transgender people within the broadcast media. Following the huge success of London 2012 and our BAFTA-winning coverage of the Paralympics, one of our biggest ever projects; we have maintained a commitment to disability sport and challenged perceptions of disability by showcasing the excellence of Paralympic sporting achievement.
We are a founder and active member of the Creative Diversity Network (CDN). The CDN is a coalition between the biggest names in broadcasting including the BBC, ITV, Sky, BAFTA, Five, ITN, Skillset, Turner, Virgin and MTV, all working together to promote diversity, both on and off screen. The CDN was previously known as the Cultural Diversity Network until it's convergence with the Broadcasting and Creative Industries Network (BCIDN) in September 2011. As a result, the CDN has an even wider remit to include all aspects of diversity, including disability, gender, and age.
Channel 4's Equality Reporting
Channel 4 is 100% committed to celebrating diversity in all its forms as well as the promotion of equality of gender, race, disability and cultural diversity. Our Equality Scheme sets out how we make that happen, over and above our statutory requirements, and outlines many of the proactive activities in these areas both inside Channel 4 and outside with the wider community.