4. Here comes the science bit
4. Here comes the science bit (Image 4 of 8)
Ready to eat chocolate is one of the most competitive markets in the world. To crack it, Willie needs a unique selling point - and he thinks he might just have it.
Willie believes his 100 per cent cacao gives an instant burst of energy without making you fat. If he's right, it could be the discovery every chocoholic has been waiting for - healthy chocolate.
Emma Ross at Brunel University puts Willie's chocolate drink to the test, wiring up some volunteers and measuring their performance in sporting endeavours.
"Theobromine and cacao are not well researched," says an excited Emma. "This experiment is new ground for exercise science."
Willie's sweating almost as much at the volunteers as the results come in. It is brilliant news. After drinking Willie's chocolate drink the sports bods felt more energised and best of all, the predominant fuel they burned was fat.
"It's not imaginary," trills Willie, "it works!"
Read the exclusive 4Food interview with Emma Ross at Brunel University
Watch Willie do his stuff again, free, with Channel 4 Catch-up
Mmmm - it's so good! Eat it straight off the block, or throw it in some of these chocolatey recipes
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