3. Chocolate army
3. Chocolate army (Image 3 of 8)
To prove he's making the tip-top finest chocolate bar, Willie decides to find 10 of Britain's die hard commercial brand chocolate devotees and convert them to his high cacao creation.
"It's a mission to educate them about flavour," he muses, "which is what chocolate is all about.
For many this is the first time they've eaten real chocolate. It's an acquired taste.
"You look like you're going to wretch," laughs Willie as one guinea pig gets a mouth full of the hard stuff.
Willie sends his pupils off with some homework - to eat 70 per cent cacao chocolate. If only school work had been so yummy.
Read blogs from two of Willie's pupils - Jo and Claire.

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