Willie Harcourt-Cooze

Raising the Bar: Willie's Chocolate Revolution Burning fat with Willie's chocolate

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Date Published:
06/04/2009

The eccentric chocolatier talks to Charlie Cottrell about his attempts to create the finest and purest chocolate bar in the world, and teach a nation of chocoholics how wonderful real chocolate can be

You're convinced of the health benefits of cacao - tell us about that?

We did some amazing stuff with Brunel University. They found your perception of energy was much greater with a drink made from my cacao. They hooked you up to all sorts of machines and they found you basically burn fat when you drink my hot chocolate first. This was the case across the board.

How important were the scientific trials?

It was very important to me. When I made my first chocolate drink on the farm in 1993, I thought 'wow' - it really picked me up and that's the moment where I realised chocolate was something else. To do a trial with a leading university was proof that, 16 years ago, I was right.

How nervous were you about the results?

I was pretty nervous because I simply didn't know what they were going to say. I'm confident that, if you can feel something, you know what you're talking about - but I'm not a doctor. To tell people about the great stimulation of chocolate is one thing but to hear it from doctors was another thing.

What kind of impact are you hoping the chocolate drink will have? Do you want to be handing it out at the London Marathon?

From a sports person's point of view you hit a brick wall when you run out of sugars but in my case you drink my hot chocolate, you then burn fats and I'm presuming you've still got your sugars left.

I think we should see people drinking it on the Marathon. When is the next one? I should be there. How many people do it?

Chocolate is said to have aphrodisiac properties - will the chocolate drink spice things up in the bedroom?

I can't comment on that. We should put it to the test. There's certainly a lot of undiscovered compounds in chocolate; we're a long way from knowing the full benefits and attributes of chocolate - there's no doubt about that.

What was it like chocolate shopping in Spain?

Spain is way ahead of us - they started ahead of us but they are still ahead of us when it comes to chocolate. They produce it in an artisan way; that's where I sourced all my machines from, that proves it. They are into all the different haciendas and different cocoa percentages from around the world. They're quite cutting edge.

There are lots of excellent independent chocolatiers in the UK - don't you think you're giving them a hard time saying we're lacking proper chocolate in Britain?

I hope that other people are inspired to make it from the bean. England's full of great chocolatiers that make very fine chocolates but let's make sure we define that there are great people like William Curley and Melt using a variety of chocolate from around the world. On the other side pretty much all the other stuff you see is the same chocolate moulded into different shapes with a different label on it.

Is there anything chocolate doesn't go with?

No.

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Comments

  1. Awful web site - I'm sure it is good product but where are the stockists? Essential first of any product web site is where you can get the product - the slick nonsense is merely if you want to find a web site provider!
    Posted by Martin Smith on 12/04/2009 12:35:56
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  2. What a fantastic man and programme he and the programme deserve one of the big awards on offer. Its a pity the rest of the country do not work as hard as Willie and indeed his great Wife, the country would be a lot healthier just like his chocolate. Well done Channel 4
    Posted by Robert T Wood on 11/04/2009 17:54:00
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  3. Willie is a genius and deserves all the praise he gets for working so hard. So glad someone has made dark chocolate more appealing to the everyday buyer. Can't wait to buy a bar and try out some recipes.
    Posted by Alice G on 09/04/2009 22:39:12
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  4. Without fear of contradiction, I watched each of the three episodes with enormous interest, hooked by Willie's infectious and unerring enthusiasm for his product. It was beautifully made, breathtaking television, centering around a natural actor who I believe, has no clue about his gift for entertainment. Having encouraged everyone in the family to watch the first two episodes on catch-up, we all just sat mesmerised by tonight's 'willy/wont he' (sorry about the pun) pull it off final instalment. We wish him all the very best, but remain confident that Willie's product will be huge.
    Posted by Dean Brewis on 09/04/2009 21:20:59
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  5. Willie hello watched the episode Tell me when you received the wrong beans . where were yours that were supposed to connect at venezuela also in japan ?.
    Posted by peter on 08/04/2009 21:10:59
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  6. I love the program because its show a bit of Venezuela . I will try the recipe of the cachapas con chocolate but Willies a question how do you manage to have such a bad spanish (Venezuelan) accent after living there 11 years?. Wonderful program.
    Posted by Lily on 08/04/2009 10:20:08
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  7. I think this is a great program its great to see someone with so much passion for his product,no matter how tiring he is great wife. The idea works great on tv and has had me hooked from the start, I ready want this to work out for all of them.
    Posted by lorrainemerritt on 07/04/2009 21:11:33
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  8. I was born in Peru,my father had a cacao farm in Aucayacu,obviously I grow up eating cacao every day in many forms, I belive it's wonderful for your skin, and the flavour is amazing.
    Posted by Vilma Solari on 07/04/2009 21:11:16
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