6. Sell, sell, sell
6. Sell, sell, sell (Image 6 of 8)
Back at the factory there are more tears to be shed as Willie's wrapping machine is still not fixed and the repair company are washing their hands of the issue.
There's no finished product but Willie needs to find some buyers, so he organisers some prototype packaging and sets off to do some selling. Waitrose is the biggest stockist of Willie's 100 per cent bars and so they're first on his list.
Confectionary buyer, Matthew Jones, gets to see between 50 - 70 new lines on a monthly basis so he can spot a good bar of chocolate when he sees one. "That's a nice bar of chocolate, Willie," he enthuses.
Willie's over the moon with the response but he's still eager to get some orders in the bag. "I think if I'd told him I didn't have any beans, he might not have had any confidence in me," Willie admits.
Watch Willie do his stuff again, free, with Channel 4 Catch-up
Mmmm - it's so good! Eat it straight off the block, or throw it in some of these chocolatey recipes
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