5. Judging a choc by its cover
5. Judging a choc by its cover (Image 5 of 8)
Willie is confident about the product's flavour but he still needs to make it stand out in a competitive market - and that means eye catching packaging.
Alex Bane from design company, Taxi Studio, comes along to Willie's chocoholics' meeting to get some consumer feed back on how a good chocolate bar should look.
"You can have the world's best product but if it isn't packaged correctly, nobody's going to pick it up," explains Alex. "What's the one piece of communication you want to communicate about your chocolate?" he asks. "Flavour," is Willie's resounding reply.
The focus group give Alex some food for thought and he heads off to work on Willie's new look. All that's left is to thank the chocolate guinea pigs with some good bye biccies. "We've been on a voyage," Willie tells them looking a little emotional.
Watch Willie do his stuff again, free, with Channel 4 Catch-up
Mmmm - it's so good! Eat it straight off the block, or throw it in some of these chocolatey recipes
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